We collect personal information, as defined below, in the following ways:

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Personal Information You Provide 

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The personal information we collect from you depends on how you use our Services. Personal information is generally defined as information that, by itself or in combination with other information, may be able to identify you or could reasonably be associated with you or your accounts, and includes any information about you that is associated with such information.

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There are areas of our Services where you may be asked to provide Woof's Table with personal information. For example, we may collect personal information such as name, mailing and/or shipping address(es), email address, telephone number, credit/debit card number or other payment information, information about your purchases, and highly specific pet health and dietary information for your consultations when you:

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• Create a Site account or join or participate in our customer loyalty program through the Services;

• Purchase products or consultation services online at our Sites;

• Communicate with Woof's Table or contact us with questions, complaints or other inquiries;

• Complete an email sign-up box or opt-in to receive SMS/MMS messages from us;

• Sign up to receive newsletters and other promotions;

• Participate in contests, marketing campaigns, or surveys.

• Inquire about or apply for employment or a franchise opportunity.

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Information Automatically Collected 

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Woof's Table may collect certain personal information and other information automatically when you interact with our Site, email, social media accounts or online advertising. This information is collected through the use of third-party technologies, including Wix, Google Analytics, cookies, web beacons, clear GIFs, pixel tags, log files, HTML5 and other technologies. Such automatically collected information may include: your browser type and operating system; web pages you view; links you click; your Internet Protocol (“IP”) address or Media Access Control (“MAC”) address; mobile device identifier; geolocation information; device model; the length of time you visit or use the Site; and the referring webpage that led you to our Site.

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Cookies and Other Tracking Mechanisms 

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We and our third-party service providers (such as Wix) use cookies and other tracking mechanisms to evaluate how you use the Site or other online Services. We may combine this information with personal information we collect from you (and our third-party service providers may do so on our behalf).

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Cookies

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Cookies are small files that are transferred to your computer through your web browser to help keep track of your visits. Some cookies allow us to make it easier for you to navigate our Services, log-in faster, and process your online transactions. verify your identity or to track your activities at our online Services. You can control cookies through our cookie consent tool or by consulting your browser and/or computer instructions. Please note that if cookies are not enabled it could affect how the Site or other online Services appear and/or operate for you.

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Clear GIFs, pixel tags and other technologies

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Clear GIFs are tiny graphics with a unique identifier, and these technologies function in a way that is similar to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs, or pixel tags), in connection with our Site or other online Services to, among other things, track the activities of visitors, help us manage content, and compile statistics about usage. We and our third-party service providers also use clear GIFs in HTML emails to our users to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

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Third Party Analytics

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We may use third parties’ analytics and tracking tools to better understand who is using the Services, how people are using the Services, how to improve the effectiveness of the Services and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. Analytics providers collect information such as how often users visit our Site, what pages they visit when they do, and what other sites they visit prior to visiting our Site. These analytics providers may collect your IP address, page views and date and time stamps, among other information, and they may combine the information that they collect about you on our Site with other information they have collected elsewhere. This Policy does not cover such third parties’ use of data. For more information on how Google Analytics handles the information it collects, please see Google’s privacy policy at https://policies.google.com/privacy. If you would like to opt-out of making your online activity available to Google Analytics, you may be able to install the Google Analytics opt-out browser add-on available at https://support.google.com/analytics/answer/181881.

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Third-Party Ad Networks/Targeted Advertising

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Woof’s Table  may use advertising networks to serve advertisements on our Site and on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested based on your browsing and purchase history. These third-party advertising services may use cookies and other tracking technologies to measure the effectiveness of ads and to personalize advertising content for you. These third-party services are governed by each third party’s privacy policy, not this Policy.

 

You can control the collection and use of information by us and third parties for targeted advertising purposes through the cookie consent management tool available on our Site.

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You may go to the Digital Advertising Alliance of Canada (“DAAC”) Opt-Out Tool, for information about opting out of targeted advertising and the choices you have regarding information circulated among DAAC companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of targeted advertising and the choices you have regarding information circulated among NAI members. Please note that when using these ad industry opt-out tools, you may need to execute the opt-out on each browser or device that you use.

 

Opting out from one or more companies listed on the DAAC Opt-Out Tool, or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of targeted content or ads, but it does not mean you stop receiving ads through our Site or on other websites. You may continue to receive ads, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you opt out on the DAAC or NAI websites, your opt-out may not be effective.

 

Woof’s Table uses Google’s advertising services to collect and access certain demographic and internet data about your visits to our Sites and third-party websites. We use this information to better understand your needs and preferences, and to provide you with advertising that is customized to your inferred interests and preferences. You may opt out of these Google advertising features by using Google’s ad settings https://www.google.com/settings/ads or by installing the Google opt-out browser add-on.

 

Information Collected from Other Sources

 

We may collect information from trusted third parties, such as our marketing partners or other sources to update or supplement the information that you provide or that we collect automatically. This may include information to validate or update your shipping address or other demographic information.

 

Telephone calls to and from our customer service help desk may be recorded for training and support purposes and, when they are, you will be notified at the outset. Any personal information collected through such records will be used for us to respond to your inquiry or complaint as well as for training purposes with a view to improving our customer service.

 

We may collect personal and other information through various types of technologies used in our Store. These can include our point-of-sale systems (through which we collect transaction and loyalty information), video surveillance (which we use for safety and security purposes) or other similar types of technologies. For example, we may use video analytics which allows us to track the number of individuals in our Stores and consider certain demographic information about our customer base in order to generally identify your location in our Store or your close proximity to it for marketing, to generate coupons and other offers, for analytical purposes and to prompt our associates as to which customers may need help. We may also use technology that recognizes the Wi-Fi or Bluetooth MAC address of a visitor to our Store so that we can better understand foot traffic patterns within the Store.

 

We may collect information from other sources with your consent. For example, if you apply for employment or a franchise opportunity, we may contact references that you provide in your application.